To come up with a hook, read your recent reviews to see what previous guests liked most about the tour and why.
#Sample page for travel guide one page how to
If you can solve what that is for your target guest, you’ll know how to talk to their heart and not their wallet, making the tour irresistible. For instance, it’s one thing to say that a tour has small group sizes and another to point out why that matters on a personal level. How? By going beyond the obvious benefit and tapping into the emotional value. And the best way to do that is to zero in on a particular feature of the experience and turn it into a hook. Like a headline, it needs to stand out, draw the visitor in, and encourage them to keep reading. Since a tour description is often your last chance to win someone over, your first sentence has got to be attention-grabbing.
#Sample page for travel guide one page free
You’ll also get free hotel pick-up and drop-off, bottled water, and a custom bag of whole beans to take home. You’ll learn about every stage of the production process, from growing to roasting, by our local experts who’ll take you on a walk-through of a scenic farm, explain how the slopes of Volcan Baru make the world’s best coffee, and show you how to brew a delicious cup.
Get an inside look into traditional sustainable farming and its impact on the coffee industry. This makes the tour description more of a casual conversation, like chatting with them in-person or over the phone, helping to build a personal connection online. Then, using the You Rule, you can write for that one person, which means instead of using the words “we” or “our,” you flip the script to support a “you” or “your” message.
The only thing on their mind is what’s in it for them.īefore you even start writing a tour description, you need to figure out who you’re targeting better put, who is your ideal guest? Once you have that answer, you can learn how to speak directly to them with a tone of voice they can relate to while highlighting exactly what they’re looking for.
Your potential customers won’t care about how many awards your tour has won or what inspired you to create the tour. How do you write a tour description that’s better?Ī tour description is not the place to boast - that’s for writing an About Us page. We also provide free hotel pick-up and drop-off, bottled water, and a custom bag of whole beans to take home. Our guides are knowledgeable locals who lead a walk-through of a scenic farm, explain how the slopes of Volcan Baru make some of the world’s best coffee and show how to brew a delicious cup. We’ve carefully designed this tour to show visitors every stage of the production process, from growing to roasting. Our award-winning coffee tour offers guests an inside look into traditional sustainable farming in Panama and its impact on the coffee industry. If that’s the case, let’s workshop one together as I teach you a few insider copywriting tricks you can apply to both your tour descriptions on your website and online travel agent (OTA) listings today. But until you get up to speed, you might find it helpful to have a tour description example to work off of. The more tour descriptions you write, the better you’ll get at it, and you’ll start to learn what works as you increase conversion rates. How do you possibly describe an abstract experience to someone who’s never visited your destination before? Try to fit all the information they need to know into a single paragraph? While still persuading them to book? You just can’t seem to translate that excitement into words.ĭon’t be hard on yourself writing a description for tours and travel is notoriously tricky, even for experienced copywriters. Why is it that when someone asks about a tour over the phone, you can explain it in a way that makes them enthusiastic about booking, but as soon as you sit down to write a tour description, your mind goes blank?
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